Why A Blogging Strategy Needs A Blog Post Promotion Strategy
For your blogging strategy also have a plan for promotion. There have been a number of business blogging efforts that have been built on organic search traffic. And that’s totally fine. In fact, Ghost...
View ArticleOnline Publications Are Bloated (Good News For Business Blogs)
I just want to read the article… We have more access to information than ever before. The trouble is that a lot of information today comes with advertising. I get it. I’m fine with a balance of...
View ArticleThe Brands That Won Google In 2015 And Their Blogging Strategies
Just a correlation? Could be, but many of the winners in 2015 have business blogs. On the surface, the goal of a business blog is to increase traffic. That’s a good way to look at a business blog, but...
View Article10 Traits That Make A Business Blog Interesting
You can win your target customer’s attention by being interesting. Photo via Visual hunt Every person has a level of attention. Each of us has a variety of choices we make every day in regards to our...
View ArticleWhat Everyone Really Thinks About Online Marketing
This is one of those conversations that needs to happen. No one’s saying what they’re really thinking when it comes to online marketing. Until now, that is. It’s information overload and a downright...
View ArticleInbound vs. Outbound: What Today’s Leaders Need to Know to Drive Both
When you go fishing, do you paddle out to the middle of the lake with all your bait and tackle and wait for the fish to jump in the boat? Now, if the goal is to actually bring home fish, this is likely...
View ArticleWhat Learning an Instrument Can Teach You About Digital Marketing
Photo by Chris Bair on Unsplash Music and digital marketing. They are two completely different worlds, aren’t they? Well, the association may not be an immediate one. But that doesn’t mean there aren’t...
View ArticleHow to Write Yourself into Existence
Photo by Malte Helmhold on Unsplash Marketing guru Dan Kennedy famously “wrote himself into existence.” But in a time when AI written content is fast becoming the norm, platforms like Medium and...
View ArticleAI in Writing: What Today’s Marketers Need to Know
Innovation is king, especially in business. And if you’re not on the right side of innovation, your business is heading for obsoletion in a hurry. But not all technology is going to be a magic wand...
View ArticleWhat It Means to Be a Revolutionary Leader in Today’s Business Landscape
Great leaders emerge all the time. And we notice them the most when they arise from the dust of entrenched challenges. But you don’t have to go through hell to stand out as a great leader. Today’s...
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